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Apple’s product placement wasn’t always so hush-hush. When the company was struggling in 1996, Jon Holtzman, Apple’s marketing manager, made a major deal in which the PowerMac had a starring role in the first Mission: Impossible film.

Broadcasting watch Ofcom has launched an investigation into The X Factor on whether it breached product placement rules. The ITV series ended on Sunday night, with Rak-Su crowned winners.

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Sex and the City may have more product placement than any other scripted show. Carrie Bradshaw made Manolo Blahnik and Jimmy Choo household names. Before Carrie Bradshaw ate a cupcake at Magnolia Bakery, there was one store; today Magnolia has six locations in two countries, and are rapidly expanding.

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In marketing, a product demonstration (or “demo” for short) is a promotion where a product is demonstrated to potential customers. The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item.

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International companies banking on product placement as The Avengers shatter box office records. By Daily Mail Reporter Published: 22:29 EDT, 8 May 2012 | Updated: 02:11 EDT, 9 May 2012

Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with a specific intent to promote said product.